Myrtle Beach Cable TV Guide: A Comprehensive Overview (December 19, 2025)
Today, December 19, 2025, residents of Myrtle Beach have diverse cable and internet options․ Comparing providers like Spectrum and HTC is crucial for reliable service and pricing․
Myrtle Beach, South Carolina, offers a competitive landscape for cable television services, catering to a wide range of viewing preferences and budgets․ Cable TV remains a popular choice for many households, providing a reliable connection and diverse entertainment options․ However, with the rise of streaming services, understanding the available cable packages and providers is more important than ever․
Currently, key providers serving the area include Spectrum, Horry Telephone Cooperative (HTC), and AT&T․ Availability of fiber internet reaches 70․6% of the city, while cable internet is accessible to 90․7%, and satellite covers 100%․ Choosing the right provider depends on individual needs, considering factors like channel lineups, internet speed, and customer service experiences․ Recent reports suggest HTC is favored by many due to Spectrum’s reported service issues․
Popular Cable TV Providers in Myrtle Beach
Myrtle Beach residents have several established cable TV providers to choose from, each with unique strengths․ Spectrum is a major player, offering a wide variety of channel packages and often bundled internet services․ However, customer feedback indicates potential concerns regarding outages and speed consistency․ Horry Telephone Cooperative (HTC) consistently receives positive reviews, particularly from those prioritizing reliability and local support․
AT&T also provides cable options, though its availability may be more limited in certain areas․ Other providers like Viasat and HughesNet offer satellite services, providing coverage throughout the region, but potentially at a higher cost․ Comparing these providers based on pricing, channel selection, and customer satisfaction is essential for making an informed decision․
Spectrum Cable TV
Spectrum is a prominent cable TV provider in Myrtle Beach, known for its extensive channel lineups and frequent promotional offers․ They offer a range of packages, from basic to premium tiers, catering to diverse viewing preferences․ However, recent customer experiences suggest potential drawbacks․ Reports indicate service outages and slower-than-advertised internet speeds are common complaints;
One user detailed a frustrating experience involving service disruption during network upgrades and invasive installation procedures․ Despite these concerns, Spectrum remains a popular choice due to its broad availability and bundled service options․ Careful consideration of these factors is crucial when evaluating Spectrum as a cable TV provider․
Horry Telephone Cooperative (HTC) Cable TV
Horry Telephone Cooperative (HTC) consistently receives positive recommendations from Myrtle Beach residents seeking reliable cable TV service․ Often cited as a preferable alternative to Spectrum, HTC is praised for its stability and customer support․ The cooperative structure potentially contributes to a stronger focus on local service quality․
HTC also provides fiber internet alongside its cable offerings, creating attractive bundling opportunities․ As a local provider, they understand the specific needs of the Myrtle Beach community․ Fiber internet availability reaches 70․6% of the area, with HTC being a key provider․ Considering HTC is highly recommended for those who can access their services․
AT&T Cable TV Options
AT&T is listed among the top internet service providers in Myrtle Beach, SC, alongside Spectrum, Frontier, and others․ While primarily known for its internet services, AT&T also offers cable TV packages to select areas within Myrtle Beach․ Availability may be more limited compared to Spectrum or HTC, requiring a check of specific addresses․
Potential customers should investigate AT&T’s bundled options, combining cable TV with their internet service for potential cost savings․ Comparing AT&T’s channel lineups and pricing against competitors is essential․ It’s important to verify service availability at your location, as AT&T’s footprint isn’t universal throughout Myrtle Beach․

Comparing Cable TV Packages and Pricing
Myrtle Beach residents have a range of cable TV packages to choose from, varying significantly in channel selection and cost․ Basic cable packages typically offer local channels and a limited selection of popular networks, representing the most affordable option․ Standard packages expand channel lineups with sports, news, and entertainment options, at a moderate price point․
Premium packages, often including movie channels like HBO and Showtime, provide the most comprehensive viewing experience but come with a higher monthly fee․ Comparing providers—Spectrum, HTC, and AT&T—is crucial to find the best value․ Don’t forget to factor in promotional deals and bundling options!
Basic Cable Packages
Basic cable packages in Myrtle Beach generally provide an entry-level television experience, focusing on essential channels․ These packages typically include local networks – ABC, CBS, NBC, and FOX – ensuring access to local news and programming․ Expect a limited selection of popular cable channels, often including options for family-friendly entertainment and basic cable news․
Pricing for basic cable is the most affordable, often starting around $30-$50 per month․ While lacking premium channels or extensive sports coverage, these packages are ideal for viewers with minimal television needs․ Spectrum and HTC both offer basic tiers, so comparison shopping is key․
Standard Cable Packages
Standard cable packages in Myrtle Beach represent a step up from basic tiers, offering a broader channel lineup for a moderate price․ These packages typically include everything in a basic plan, plus popular cable channels like ESPN, TNT, USA, and Discovery․ Expect expanded news coverage, more movie channels, and a greater variety of entertainment options․

Pricing generally ranges from $60 to $90 per month․ Spectrum and HTC offer several standard options, catering to different viewing preferences․ These packages are well-suited for families and individuals who enjoy a diverse range of programming without the cost of premium channels․
Premium Cable Packages
Premium cable packages in Myrtle Beach deliver the ultimate entertainment experience, bundling extensive channel lineups with premium movie channels like HBO, Showtime, and Cinemax․ These packages often include sports tiers, offering access to regional sports networks and specialized sports channels․ Expect the most comprehensive news coverage and a vast selection of on-demand content․
Pricing typically starts around $100 per month and can exceed $150, depending on add-ons․ Spectrum and HTC provide various premium options, often bundled with high-speed internet․ These packages are ideal for avid moviegoers, sports enthusiasts, and those seeking the widest range of entertainment choices․
Internet Availability in Myrtle Beach
Myrtle Beach boasts a diverse range of internet availability options, catering to varying needs and preferences․ Cable internet is widely accessible, reaching approximately 90․7% of households, providing reliable speeds for everyday use․ Fiber internet is rapidly expanding, currently available to around 70․6% of the city, offering significantly faster speeds ideal for streaming and remote work․
For residents in areas lacking cable or fiber, satellite internet ensures 100% coverage, though it may come with higher latency․ Key providers include Spectrum and Horry Telephone Cooperative for fiber and cable, while Viasat and HughesNet dominate the satellite market․
Cable Internet Availability
Cable internet represents a significant portion of internet access in Myrtle Beach, currently reaching approximately 90․7% of households․ This widespread availability makes it a convenient choice for many residents․ Spectrum and Horry Telephone Cooperative (HTC) are the primary providers delivering cable internet services throughout the area․
Cable internet generally offers reliable speeds suitable for browsing, streaming, and online gaming․ However, speeds can vary depending on your location and the specific plan you choose․ It’s a cost-effective option compared to fiber, but may not match fiber’s peak performance․ Consider your household’s internet usage when evaluating cable internet․
Fiber Internet Availability
Fiber internet availability in Myrtle Beach is steadily growing, currently reaching around 70․6% of residents․ While not as widespread as cable, fiber offers significantly faster speeds and more reliable connections․ Spectrum and Horry Telephone Cooperative (HTC) are the key providers expanding fiber infrastructure within the city․
Fiber optic cables transmit data using light signals, resulting in lower latency and higher bandwidth․ This makes fiber ideal for households with multiple users, bandwidth-intensive applications, and those seeking the best possible internet experience․ If fiber is available in your area, it’s worth considering despite potentially higher costs․
Satellite Internet Availability
Satellite internet boasts 100% availability throughout Myrtle Beach, making it a viable option for residents in areas where cable or fiber are not accessible․ Viasat and HughesNet are the primary satellite internet providers serving the region․ However, it’s crucial to understand the trade-offs associated with this technology․

Satellite internet utilizes a network of orbiting satellites to deliver internet service․ While offering broad coverage, it typically exhibits higher latency (delay) compared to cable or fiber, impacting real-time applications like online gaming․ Data caps and weather sensitivity are also considerations when choosing satellite internet․
Top Internet Service Providers in Myrtle Beach

Myrtle Beach residents enjoy a competitive internet market with numerous providers vying for their business․ Leading the pack are Spectrum and Horry Telephone Cooperative (HTC), consistently praised for their service and speeds․ AT&T and Frontier also offer options, though availability may vary by location․
For those in areas lacking cable or fiber infrastructure, Viasat and HughesNet provide satellite internet․ Newer contenders like T-Mobile Home Internet, Verizon, XNET WiFi, and even Starlink are emerging, offering alternative solutions․ Comparing plans and checking coverage at your specific address is essential to finding the best fit․
Spectrum Internet
Spectrum Internet is a prominent provider in Myrtle Beach, offering a wide range of plans to suit various needs and budgets; They utilize cable technology, delivering generally reliable service to a significant portion of the city – approximately 90․7% coverage․ However, recent user feedback suggests potential issues with outages and slower speeds, particularly during peak hours․
Spectrum frequently bundles internet with their cable TV packages, presenting potential cost savings․ It’s crucial to carefully review the terms and conditions, as promotional pricing may increase after an introductory period․ Comparing Spectrum’s offerings with HTC and other providers is highly recommended before committing to a contract․
Horry Telephone Cooperative (HTC) Internet
Horry Telephone Cooperative (HTC) stands out as a highly recommended internet provider in Myrtle Beach, often praised for its reliability and customer service․ Alongside Spectrum, HTC offers fiber internet availability to around 70․6% of the city, potentially delivering faster and more consistent speeds․ Many residents favor HTC over Spectrum, citing fewer outages and a more responsive support team․
HTC provides a variety of internet plans, catering to different usage levels․ It’s a strong contender for households with multiple users or those who rely heavily on streaming and remote work․ Comparing HTC’s pricing and packages with other options is still advisable to ensure the best fit․
Viasat & HughesNet (Satellite Options)
Viasat and HughesNet represent the satellite internet options available to 100% of Myrtle Beach residents, offering coverage where cable and fiber may be limited․ While providing ubiquitous access, satellite internet generally comes with higher latency – a delay in data transmission – making it less ideal for real-time applications like online gaming or video conferencing․
These providers can be a viable solution for those in rural areas lacking wired alternatives․ However, users should be aware of potential data caps and slower speeds compared to cable or fiber․ Carefully evaluate your internet needs and usage patterns before committing to a satellite plan․
Cable vs․ Fiber vs․ Satellite: Which is Best?
Choosing the right internet type in Myrtle Beach depends on your needs and location․ Fiber, available to 70․6% of the area through Spectrum and HTC, offers the fastest speeds and lowest latency, ideal for heavy users and multiple devices․ Cable, reaching 90․7%, provides a good balance of speed and affordability, though typically slower than fiber․
Satellite, accessible everywhere, is best for those with no other options; However, it suffers from higher latency and potential data caps․ Consider your budget, usage habits, and availability when making your decision․ Prioritize fiber if accessible, followed by cable, and satellite as a last resort․
Common Issues with Cable TV Providers (and How to Resolve Them)
Myrtle Beach residents may encounter service outages, billing disputes, and installation problems with cable providers․ Spectrum, in particular, has received complaints regarding outages and slow speeds, even requiring invasive repairs․ To resolve outages, contact your provider’s support line and document all interactions․ For billing disputes, carefully review your bill and request itemization․
Regarding installation issues, ensure a technician visit is scheduled and clearly communicate your expectations․ Keep records of all communication and agreements․ If problems persist, consider filing a complaint with the Better Business Bureau or relevant consumer protection agencies․
Service Outages & Reliability
Myrtle Beach cable TV customers frequently express concerns about service outages and overall reliability․ Reports indicate Spectrum has been a significant source of frustration, with outages occurring during upgrades and impacting multiple customers simultaneously․ Reliability varies considerably between providers; HTC generally receives more positive feedback regarding consistent service․
When outages occur, promptly contact your provider for updates and estimated restoration times․ Document each instance, noting the date, time, and duration․ Consider exploring alternative internet options, like fiber or satellite, if frequent disruptions severely impact your work or entertainment needs․
Billing Disputes

Myrtle Beach cable TV and internet customers sometimes encounter billing discrepancies․ Carefully review your monthly statements, scrutinizing charges for services and equipment you didn’t authorize or receive․ If you identify an error, immediately contact your provider’s customer service department to initiate a dispute․
Document all communication, including dates, times, representative names, and details of the conversation․ Keep copies of your bills and any supporting documentation․ If the initial resolution is unsatisfactory, escalate the issue to a supervisor or consider filing a complaint with the Better Business Bureau or the Federal Communications Commission (FCC)․
Installation & Equipment Issues
Myrtle Beach residents may face challenges during cable TV and internet installation․ Scheduling convenient appointment times can be difficult, and sometimes technicians arrive late or are unprepared․ Equipment malfunctions, such as faulty cable boxes or modems, are also common occurrences․ One user reported a technician drilling into their unit to fix a neighbor’s service!
Before installation, clarify all costs, including equipment fees and potential service charges․ Inspect all equipment upon delivery, noting any damage․ If issues arise, promptly contact your provider’s technical support for assistance․ Document all interactions and retain records of equipment serial numbers․
Finding Exclusive Deals and Promotions
Myrtle Beach cable and internet shoppers can uncover significant savings through diligent searching․ Providers frequently offer limited-time promotions, bundling discounts, and introductory rates for new customers․ Comparing deals from Spectrum, HTC, and other providers is essential․ Online deal finders specifically tailored for the Myrtle Beach area can streamline this process․

Don’t hesitate to negotiate with providers; often, they’re willing to match competitor offers or waive installation fees․ Check for seasonal promotions and consider bundling TV and internet services for greater discounts; Regularly reviewing provider websites and contacting customer service can reveal hidden deals․
Bundling Cable TV and Internet Services
Myrtle Beach residents often find substantial cost savings by bundling their cable TV and internet services with a single provider․ Spectrum and Horry Telephone Cooperative (HTC) are key players offering attractive bundle packages․ These bundles typically combine TV channels, internet speeds, and sometimes even phone service at a reduced monthly rate compared to subscribing to each service individually․
Bundling simplifies billing and customer support, providing a single point of contact for all your entertainment and connectivity needs․ Carefully evaluate your household’s usage requirements to select a bundle that aligns with your viewing and internet habits, maximizing value and minimizing expenses․
Alternatives to Traditional Cable TV
Myrtle Beach viewers increasingly explore alternatives to traditional cable TV․ Streaming services like Netflix, Hulu, and Disney+ offer on-demand entertainment at competitive prices, often without long-term contracts․ Another option is Over-the-Air (OTA) TV, allowing access to local channels with a digital antenna – a free and reliable choice․
These alternatives provide flexibility and control over content consumption․ However, consider internet bandwidth requirements for streaming and potential limitations in live channel access with OTA․ Weighing these factors against cable’s channel variety and reliability is crucial for informed decision-making․
Streaming Services
Myrtle Beach residents have a wealth of streaming services available, offering a cable-free entertainment experience․ Popular choices include Netflix, known for its original series and extensive movie library, and Hulu, providing current TV shows and live TV options․ Disney+ caters to families with content from Disney, Pixar, Marvel, and Star Wars․
These platforms generally require a stable internet connection, with higher resolutions demanding greater bandwidth․ Costs vary, ranging from budget-friendly options to premium packages with more features․ Streaming offers on-demand viewing and eliminates the need for traditional cable boxes and contracts, providing flexibility and control․
Over-the-Air (OTA) TV
Over-the-Air (OTA) TV provides a free alternative to cable and streaming in Myrtle Beach․ Utilizing a digital antenna, residents can access local broadcast channels like ABC, CBS, NBC, and FOX in high definition․ Signal strength varies depending on location and antenna quality, so experimentation may be needed for optimal reception․
OTA TV offers uncompressed picture and sound quality, often superior to cable or streaming․ It’s a cost-effective solution, eliminating monthly subscription fees․ However, it lacks the extensive channel lineup of cable or streaming services and is dependent on broadcast availability․
Resources for Myrtle Beach Residents
Myrtle Beach residents seeking assistance with cable and internet services have several resources available․ The City of Myrtle Beach website (example link) may offer consumer protection information and local service provider contact details․ Online comparison tools allow for easy exploration of plans and promotions from various cable TV providers․

The Better Business Bureau (BBB) provides ratings and reviews of companies operating in the area, aiding informed decision-making․ Additionally, FCC’s website (example link) offers resources for filing complaints regarding service issues or billing disputes․ Local community forums and social media groups can also provide valuable insights from fellow residents․
